Filters for facebook ads

I saw an option before for facebook ads but it’s gone now. What was that for? Are we supposed to recommend it to clients? how does it work? will your effects be advertised on people’s timeline? is it gone for good?

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It’s a feature that let brands create Facebook Ads, the difference with other ads is that clicking on the Ad would trigger an AR experience built on Spark AR which could be super valuable for brands!