How to create AR Ads for Instagram and Facebook

  1. Go to Ads Manager.

  2. Tap the green « + Create » button.

  3. Choose between the following campaign objectives that support AR ads: Brand Awareness, Traffic, Conversions (Facebook only), Reach

  4. Enter all required information and settings for the campaign and ad set.

  5. On ad level, select Add an Instant Experience.

  6. Tap the Choose a Template selector and select the AR Experience template. A new pop-up window will appear.

  1. Tap Effect to choose your ad effect. Only effects that have been approved are shown in the dropdown.

  2. Tap the Camera Facing dropdown to choose which camera, front or back, your AR effect will use.

  3. In the Destination section, tap the dropdown and choose your call-to-action label, then enter a website URL. The URL must start with “https”.

  4. To preview your AR effect on your mobile phone, tap Preview on Mobile. A notification will appear in your Facebook app.

  5. Tap Done.

  1. In the Ad Creative section, tap Add Video. Select the video you want to use for your ad and tap Next. Apply adjustments to your ad creative if applicable, then tap Done. You must use video creative for AR ads.

  2. Enter the Primary Text and Headline for your video ad.

  3. Leave Display Link blank to show the Open Camera label on the ad.

  4. Below Text Overlay, choose the Call to Action you want people to take after viewing your video.

  5. To preview your entire AR ad, tap the 3 dots in the top-right corner and choose Send Notification to Facebook. We’ll send you a notification in the Facebook app on your mobile device.

  6. Tap Publish.

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