Here is an example of a AR catwalk show, everyone is sitting in the first row!
Thank you @Daria_B for finding this .
The challenge here is of course the textiles (movement, drape, touch etc.) which is one of the main reason many fashion brands have a hard time imagining their collections presented in AR.
check this previous post on the forum for fabric like movements How to make objects in spark AR move like fabric/textiles
#fashion #design #inspiration
Another Example for a interesting interaction with textiles/garments for this fashion related topic: Textile or Print projections
What do you think about this @josh_beckwith @mitsuko @laszlo ? I guess it depends on the colour of the garment?
Those invisible models kinda creep me out 
I wonder if unity or unreal has some simple cloth sims. It might be too expensive for mobile devices though…
I know Ommy uses lumakey sometimes but I am guessing in her “AR projections” it’s a target tracker and a hand-painted mask. This could work for a published effect as long as the object was rigid and the marker is placed consistently.
(Meta forum discussion: I don’t know why but the hashtags are only linking a single one. Maybe we should only use the post tags since they will always be linked properly)
Don’t be creeper out! it is super cool 
What do you mean with (Meta forum discussion: I don’t know why but the hashtags are only linking a single one. Maybe we should only use the post tags since they will always be linked properly) ?
@josh_beckwith
I mean the hashtags aren’t all clickable for some reason. It’s only activating the last one in your post above
Do agree with Josh, looks like an imag tracker. that looks cool in content but not really realistical use case. That being said I like her vibe to suggest those to the almighty sparkar team.
But I feel it would be doable on other techs and being smart in what’s the tracker
–> multiple image tracker with a rigid element on the fluid material. Like the Carhartt label that’s always visible and rigid on their clothing.
Ok, I see.
What other techs do you mean?
You mean the clothing would need one rigid element (like a stiff label etc.) which will be tracked and the rest of the clothing could be more fluid?